While identity verification software has been around for years, it’s often overlooked by online merchants. But merchants’ increased reliance on e-commerce is spurring a greater need for this type of technology. So, whether you’re a global retailer or an online business selling locally—or both—it’s critical to protect your brand and customers from the rising threat of chargebacks due to fraud or other dishonest activity.

Why identity verification is important for your business

Identity verification is a must-have tool in your anti-fraud arsenal. It helps you ensure that the person making the transaction is who he says he is and not an identity thief posing as an authorized user.

That’s why you need to use an online system which verifies identities by cross-referencing data from multiple trusted sources to confirm whether or not someone is who they say they are. This means you can reduce chargebacks, and improve customer satisfaction and …